I’m often asked how important a blog is to a pet business website. My answer is that it is incredibly important and it can be an amazing marketing tool for growing your business.
Common reasons for not having a blog are that you don’t know what you could write about, you hate writing content or that you just don’t have the time to dedicate to it. I completely understand where you are coming from. The thought of sitting down in front of the computer to write a post for your website can make you want to run for the hills. If this is you, then you’re not alone. However, not having a blog means you are missing out on the huge (free) marketing potential.
Today, I’m going to discuss 3 reasons why your pet business needs a blog and how it can boost your website and business.
1 // You establish yourself as an expert
Blogging is a fantastic way for you to show your audience and clients that you are an expert in your field. By regularly posting valuable, relevant content on your website you are demonstrating that you have the knowledge and expertise to backup your practical skills.
In recent years, there has been an explosion of new pet businesses popping up all over the UK. Resulting in a large number of new businesses struggling to stand out among the competition. The fact is with so much choice pet owners want to hire someone who not only has experience but also the understanding and skills to go along with it.
Adding a blog to you website means that you can publish articles related to your business, share tips to help your audience or advice that is they will find useful. By sharing this information, anyone stumbling on your website can instantly see that you provide a valuable service.
For instance, if you are a dog walker you could post your favourite local dog walk areas, the essential dog walking items you use or the best treats to use for getting a dog’s attention. A pet photographer can post their recent photo shoots and tips to help people take better photos of their own pets. The possibilities are endless.
2 // You can build an audience
If you consistently post useful content, you can quickly build an audience for your business who will be hungry for the information you share with them. Successful businesses need to build a following, especially in today’s market, and using your blog to do that can turn you into the ‘go-to’ person in your field.
It can also be a excellent way to connect with your audience. Getting to know you and your voice, giving an insight into who you are and what you do and connecting with people is essential to a lasting business and for developing relationships with your clients.
3 // You improve your position on search engines
Setting up a website and forgetting about it for months (or years) is no longer a viable option for businesses. Being online doesn’t mean that people will automatically start flooding onto your website. Your website must factor into your long-term marketing plan, with you continuing to work on it even after it is live on the internet.
A static website that is rarely updated with fresh content is unlikely to be listed as highly as a website regularly posting new quality updates.
Google is so popular because it gives people what they want. And they want relevant information – quickly and with the least amount of effort. To do this Google factors in how useful, your website is to users. This is determined by a number of factors but posting good content that people are enjoying and sharing online is one that is more valuable when ranking your website.
Your blog gives you the ideal opportunity to improve your position and standing on search engines. I talked about how high-quality content can help your SEO recently.
Still not sure?
Starting a blog can be overwhelming and many pet businesses put off doing it because of that. I would strongly encourage you to reconsider and try to let go of the fear of blogging and start writing. The hardest part is often just getting started.
A website is your top marketing tool for your pet business.
It works for you 24/7 – showcasing your skills, sharing your products and services and providing potential clients with information about you. Your blog can be the ideal compliment to your static information pages and open you up to an entirely new audience.